This week the whole issue of access to cigarettes has come into focus when MPs passed an amendment in the Health Bill to outlaw the puiblic use of cigarette vending machines, though not everyone is happy with the move.
At the same time the BBC have produced a very interesting video on how cigarette companies have used persuasive advertising. Many of these adverts existed at a time when there were limited controls, and you can see that they try to create 'legends' which suggest using their product will enhance certain virues. Therefore, they might encourage the trait of being 'manly', or even make the user more likely to being successful in finding love. I can vaguely remember some of them, and I suspect they could have been quite powerful.
The persuasive techniques used are still being applied, you only have to look at some personal product adverts, especially for men, to see them in operation. So, the concern is currently with the product, I wonder whether eventually the concern will be with the message approach, whatever the product?
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