Tuesday, 11 May 2010

Will the Government have credibility?

As the three main parties maneouvre for position and leverage in any deals, basic persuasion theory, using Aristotle's three components of rhetroic may help assess what might be the best way forward.

Ethos is the speaker. In esssence are they credible? Aristotle argues that this is the first and most important component. I am simply not convinced that a Lab-Lib coalition/agreement would be perceived as credible. First, it would appear to have a lame-duck PM who is widely seen to have lost the eelction, and has stated he will be going in September. Then the new PM will not be selected by the electorate, so you have to wonder what was the purpose of the leaders debates are.

Logos is the message. And here I struggle, because I suspect the subliminal mesages will speak louder than the actual ones. What has happened to new politics?

Pathos is the audience. And here I can't help feeling that they are fed up.

Whatever is the permutation of Government, no one will have an easy ride, but I can't help feelign that a Lab-Lib pact has more political persuasion issues to overcome.

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