Sunday, 18 October 2009

Political Stunts

Probably the most innovative and best political stunt I have heard of took place recently. Normally stunts are short-lived high impact psuedo events, that in themselves have no real meaning. To work, the visual aspect of the stunt must dovetail with the message.

To raise awareness about the impact of global warning on low-level countries such as themselves, the maldives cabinet held a meeting underwater. This is a brillant political stunt that clearly the story fits with the message. Moreover, it has gained quite significant coverage, especially given the video and photographs provided.

I look forward to our cabinet meeting takign the same approach to raise an issue they think is key in the form of a stunt.

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